PayGo, the market leader in “real-time” integrated utility payment solutions, and XPAND Marketing + Sales (XPAND), a leading marketing agency in the electricity category, today announced an agreement whereby the two firms will collaborate on both the consumer marketing and the customer experience areas of PayGo solutions for utilities in the USA and in Latin America.
PayGo delivers payment capabilities which enable consumers to pay their energy bills how they want, when they want and where they want using smartphones, text messages, kiosks, the web and by phone through an IVR.
“Prepaid electricity gives consumers control over their electricity usage and budget, and the PayGo solution delivers all the critical tools to empower the consumer and make the experience easy and seamless,” said Andres Reyes, co-CEO of XPAND. “Prepaid electricity customers need rapid, accessible information combined with simple payment solutions. The PayGo solution is ideal, as it gives consumers access to multiple payment options as well as real-time energy usage information. We’re excited about the opportunity to work with PayGo in introducing these innovations to utility customers throughout the Americas.”
“XPAND’s team has been at the forefront of developing innovative prepaid electricity products, building a prepaid customer base, and creating communication programs that increase customer satisfaction,” said Jeffrey Weiser, CEO, PayGo. “We are pleased to be partnering with XPAND to help our utility clients increase consumer adoption of their prepaid services as well as continue to build a great customer experience.”
Through their partnership, XPAND and PayGo will collaborate in the development of both internal and consumer-facing marketing programs for PayGo utility clients. These programs will help utilities communicate the benefits of prepaid electricity to their customers, fostering product adoption and increasing customer satisfaction.
About XPAND Marketing + Sales
XPAND Marketing + Sales is an agency that combines strategic marketing with a sales-minded approach. By integrating marketing and sales, XPAND delivers innovation that is well-aligned across all areas that have an impact on customer experience and market share. XPAND helps clients build global brands, launch new products, expand across multi-cultural segments, create new sales channels, and establish valuable strategic alliances. XPAND has helped clients grow profitably in the U.S. and global markets with a focus on the Energy, CPG, Consumer Durables, and Telecom categories. For more information, visit www.xpandmarketing.com.